Course Description

Learn how to find purpose in using social media with these basic skills. Stop wasting time on social media and start making a difference. Also learn more about how to use social media safely, and to promote your purpose.

Ken Krogue

Ken Krogue is the co-founder of InsideSales.com, which was the first company to combine hosted CRM with built-in phone dialer software and the pioneer of Lead Response Management (LRM) and Sales Acceleration technology.Ken is a strategic thinker, sales and marketing tactician and is recognized for combining permission marketing strategies with remote selling tactics. Ken is the inventor of technological systems to increase productivity in web-based sales and marketing environment with several patents pending and is currently breaking new ground with work on lead response management research in conjunction with his good friend and business partner Dave Elkington and Dr. James Oldroyd of MIT.Ken has been recently recognized as #2 in the world for social selling and is one of the Top 25 Most Influential People in the Inside Sales Industry by the American Association of Inside Sales Professionals (AA-ISP.) Ken was also President and the AA-ISP Salt Lake City Chapter.Ken speaks at 20+ events each year including The American Association of Inside Sales Professionals (AA-ISP), LeadsCon, Utah Big Business Expo, Utah Valley Entrepreneurs Forum (UVEF), B2B Leads Roundtable, InsideSales.com Seminars at Dreamforce, Sales 2.0, Provo Tech-X, Omniture Summit, and the Salt Lake Chamber Business to Business Expo.

Course curriculum

  • 1

    Introduction

    • The Power of Social Media

    • The 6 "C"s
  • 2

    Safety and Responsibility

    • Inculcation Vs. Quarantine

    • Cyber Safety Resources

    • Eliminating Negative Content

    • Create Cyber Safety Rules

    • Pledge to Follow Cyber Safety Guidelines
  • 3

    Skill 1: Complete

    • The 6 "P"s

    • Finding Your Purpose

    • Research Platforms

    • Write Your Purpose

    • Pick a Platform

    • Establish a Plan

    • Write Your Plan

    • Prepare to Share

    • Aligning Your Profile

    • Purposeful Profile vs Resume

    • Persist in Your Plan
  • 4

    Skill 2: Content

    • The 6 "B"s

    • Bio

    • Write Your Bio

    • Background

    • Backstory

    • Lindsey Stirling's Backstory/Beliefs

    • Beliefs

    • Stir the Pot

    • Bridge

    • Benefits

    • Write the Benefits

    • Planning Your Profile Picture

    • Good Profile Picture

    • Bad Profile Picture Example

    • How to Perfect Your Posts

    • Divert a River Don't Dig a Well
  • 5

    Skill 3: Community

    • Communities

    • Start with Family

    • Connecting with a Community

    • Does One Person Matter

    • Create a Bridge through Shared Memories

    • Swimming with the Sharks
  • 6

    Skill 4: Connect

    • Getting Connected

    • Connecting

    • Join Communities

    • Follow/Friend/Connect
  • 7

    Skill 5: Comment

    • Making Meaningful Comments

    • Value of a Comment

    • Engage by Commenting

    • Tips for Writing a Review

    • Write a Review
  • 8

    Skill 6: Call to Action

    • Call to Action Messaging

    • Call to Action Messaging

    • Social Selling

    • Start Conversations and Spur Interactions

    • Significantly Contribute to a Group or Facebook Page
  • 9

    Purchase Patch

    • Link to Purchase Patch